Healthcare is one of the core markets in Createful’s space – alongside sustainability and education – we believe that it is one sector in which we can make a positive long-standing difference to our clients, their customers and users.

There are huge advances being made in terms of how technology is having a positive impact on the more physical aspects of health and well-being – from early identification of potential diseases through to allowing the more elderly to stay in their own homes for longer.

One aspect of health and well-being which has, at long last, been identified as an area for potential technological support is mental health. There has been a number of advancements in terms of using technology to provide support in, for example, raising self-awareness and management of an individual’s mental health. Mobile apps, for one, are helping to tackle the issue.

So, here we see applications such as ‘Headspace’ offering subtle reminders of remaining present and adopting simple mindfulness practices during the course of the day, we have also seen social media platforms (a proven cause of anxiety and stress) being used over the years to create large, flexible and engaging support networks and online communities to enable people to talk, share experiences, identify potential issues and raise awareness for friends and family members.

Mental health is by its very nature a hugely complex and personal matter and as a result many solutions have been focused on the individual and taking direct control of their own mental health – so, in effect not treating the cause but looking to address the outcome.

One serious cause of anxiety and stress – which are among the main drivers of longer term mental health issues – is workplace stress, specifically amongst men. As this article in The Guardian reveals, for those men with diabetes or heart disease (both very treatable conditions), those with work stress have a 68% greater chance of an early death than those with no work related stress issues.

This figure is not affected by lifestyle or eating habits, it is purely the increased likelihood caused by work place stress – for the study by UCL, work place stress was defined two fold;

The first, known as “job strain”, was defined as having a demanding job but little control over those demands. The second, “effort-reward imbalance”, meant people put a lot of effort into their jobs for little reward.

So, people are in jobs that they have no control over for little reward, nothing new here, right?

But how many of these jobs are driven by tech? How many of these jobs have had their working hours extended by technology making individuals’ ‘always on’?

We believe that organisations must look to use their existing technology to better support individuals.

This is not merely a case of sending staff satisfaction surveys but using the huge number of systems, applications and platforms within businesses to not just make their businesses more efficient but understand how their environment, the type of work, the demands placed on people are impacting their mental health and therefore the health of the whole organisation. In effect, create inefficiency to improve the individual – and by association the corporate – wellbeing.

Stress in the workplace is huge, not just from an individual perspective but (if we must talk money) also a financial one;

  • 5 million days lost to work related stress, anxiety and depression in the UK for 2016/17
  • 1 in 2 of all working days lost to illness are associated with work related stress, anxiety and depression
  • £33bn–£42bn is the cost to UK employers per year of poor mental health as estimated by Deloitte in a major 2017 report, which breaks down to:
    • £8bn – Caused by absenteeism
    • £17-26bn – Caused by presenteeism (being in work but providing reduced value)
    • £8bn – Caused in staff turnover

Let’s look to use the existing tech within businesses to slow some processes down, to give individuals time to think, support each other and continue to build relationships with colleagues. Maybe actively promote emails not being able to be sent after 6pm (some businesses already have). Switch off tracking tools, stop using tech to measure effort and use it to focus on output. Here, agencies have much to learn – many are the worst at tracking hours against client work – creating anxiety in staff due to ineffective use of their own technology and estimation tools!

So, much as we have discussed using AI to support (rather than replace) humans in terms of the NHS, in the right place at the right time, we should use technology to support people and remove the causes of anxiety and stress, not be the reasons for such illness.

It’s really not that hard – we simply need to look at what technology we have and view it from a people rather than process perspective. Inefficiency needn’t always be bad.

12 Jun, 2018
Toby Pestridge

Toby PestridgeTwitter

Toby is the Creative Director at Createful. Hailing from a background in design for both print and digital, Toby has worked for local design agencies in addition to "doing time" as a freelancer. He is notable for introducing proper coffee to the Createful office, and for managing to get static electric shocks from almost anything he touches.