I have a baby son called Felix. He’s small, and cute. I’m aware of the subjectivity of the latter part of that statement, but it’s not up for debate. When you have a kid, you’ll understand. If Felix looked like Hoggle from the movie Labyrinth, I’d still say he’s cute. That’s just how it is. So let’s move on.
The world of web design, like fashion, tends to be characterised by identifiable trends. Some come and go, and some are longer-lasting. Someone does something cool, that something wins an award, gets lots of publicity, and becomes a source of excitement and inspiration to the design community. And so a trend is born. This process is inevitable, recurrent, and, in my opinion, potentially harmful.