The Psychology of Reward through Design

The subject of gamification in the app world has been well documented over recent years – the process of rewarding users for their actions and incentivising repeated use of a product or service. Our Creative Director Toby takes a closer look at how design elements can be used to reward, entertain and retain.

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21 Mar, 2017 | Toby Pestridge

Cut the card, get the app: loyalty reward schemes

Being rewarded for spending money is great. Grab a coffee from the same place every day? Why shouldn’t you get a free one for being a loyal customer?! But should businesses be changing the way loyalty rewards are offered to their customers? Cards take up space and are easily misplaced, with the evolution of smart phones, surely digital is the next obvious step…

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16 Mar, 2017 | Dwayne Slootmans

Making a start in digital – a brief career guide

Young people have a huge advantage when it comes to digital – as natives who have grown up with the internet, wifi and smart phones, they live and breathe mobile communications. But being properly equipped to get a job in digital doesn’t always come so naturally. What skills do you need to work in a digital agency, and how can you go about preparing for a career in this rapidly evolving industry?

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9 Mar, 2017 | Toby Pestridge

How the rise of digital technology could shape education

The UK Government recently implemented a policy focussed on preparing the British workforce for the digital age, following on from a previous report in 2015. Coding has already been introduced to the national curriculum as a mandatory subject, and there’s been a widespread move from chalkboards to technology including tablets, virtual learning environments and video game apps. We’ve been considering what other educational changes may occur over the next few decades…

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1 Mar, 2017 | Kirsty Lee

Cheat sheets: clearing your cache and removing cookies

The most likely reason for you to clear your cache; is to view new changes on a web page. Say an agency is updating your company’s new website; they tell you something has been changed, but it looks exactly the same! Sound familiar? There are probably two reasons: something has gone wrong, or you haven’t cleared your cache so your browser is remembering the old version.

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23 Feb, 2017 | Nicole Cook

How to have a happy and meaningful relationship… with your agency

Now that the Valentine’s roses have started to wilt, we thought we would explore a trend that has been gaining traction in the marketing world over the last couple of years. We have seen more brands moving their creative, social and development “in-house”, a process that can have many benefits. That being said, there is a commercial reality to moving teams in-house that may not always be viable for a lot of clients. That’s when bringing in an agency can make a lot of sense.

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16 Feb, 2017 | Becky Willis

My big digital adventure

My name is Kirsty and I am an archaeology graduate looking to find my place in the digital industry. I cashed in my savings, left my job and began this journey into the exciting unknown world of all things digital…

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13 Feb, 2017 | Kirsty Lee

Createful Labs: The home of internal projects

Outside of client work, we focus some of our time on internal projects. These projects allow us to enhance our skills and share our awesome ideas. Createful has just turned 7 years old, so to celebrate we’ve created a place for our projects throughout the years to live. Our birthday present to you: Createful Labs!

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16 Feb, 2017 | Nicole Cook

Your Website Security: Who’s Hacking You?

understanding the importance of website security and why hackers attack

When we talk to our clients about website security, it is rare for the conversation to drift into the realms of who is actually doing the physical attack or why “smaller” companies, with no obvious benefits to the attacker, are hacked. What tends to be more of a priority is how we can assist in securing them from future attacks and the associated cost of implementing a robust support package. Interestingly though, understanding the “who” is attacking and the “why” they do it can help companies come to terms with the very real threat to their key customer communication platform and prepare them to secure their site accordingly.

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2 Feb, 2017 | Adrian Hopper

6 signs it’s time to change your website

There comes a point where something that you invested good money and time in may need replacing. At the time it was current, exciting and I bet you were pretty proud of it. Maybe it’s no longer fit for purpose or maybe it’s just tired – and this happens with websites too. So how do you know when it’s time to let go and reinvest in an updated website?

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26 Jan, 2017 | Becky Willis