What’s blonde, bubbly, and bounds into the office every day? Our latest intern, Olivia!

Phew! The last couple of weeks in the Createful studio have been mad PACKED. It’s an exciting time for us in the office, made even better by the fact we can share it with the interns we invite to join the Createful world. For the past two weeks, we’ve had fifteen (yes, fifteen) year-old Olivia with us. With an interest in social media and marketing, she was keen to get stuck in. Christina caught up with Olivia on her last day in the office, to find out what she had to say about her Createful experience. Read more

10 Jul, 2017 | Christina King

Is the ‘Digital Detox’ just another fad diet?

As a millennial and ‘digital native’, the idea of purposely going without my digital devices, also known as a ‘digital detox’, is daunting. I grew up in a world of endless hashtagging, drones and digital at my fingertips. Who wouldn’t want to live in a world where BuzzFeed quizzes can tell you what type of Disney mermaid you are, based on your favourite ice cream?  Read more

26 Jun, 2017 | Martha Lynn

We’re now part of the G-Cloud 9 framework!

I was quite excited when I discovered that the “G-Cloud is an interstellar cloud containing the stars Alpha Centauri (a triple star system that includes Proxima Centauri) and Altair”. Then I realised I was on the wrong Wikipedia page.

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23 Jun, 2017 | Toby Pestridge

Beware the Slack Trap

For those of us in the knowledge profession, who, to oversimplify, are paid to produce or analyse ideas and information, a critical success factor is our ability to apply our brain’s maximum potential. Yet, in the bustling modern work environment a dangerous predator lurks: distraction.

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6 Apr, 2017 | Ben Young

Once upon a time, there were 200,000 students…

After the fog of January exams clears, university feels more positive. Spring is on the way, tickets for the infamous Summer Ball are released, and students begin planning their three months of summer. Everyone, that is, apart from the final year students. After we’ve submitted those ten thousand dreaded words and recovered from our caffeine and pizza diet, what’s next?

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30 Mar, 2017 | Christina King

The Psychology of Reward through Design

The subject of gamification in the app world has been well documented over recent years – the process of rewarding users for their actions and incentivising repeated use of a product or service. Our Creative Director Toby takes a closer look at how design elements can be used to reward, entertain and retain.

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21 Mar, 2017 | Toby Pestridge

Cut the card, get the app: loyalty reward schemes

Being rewarded for spending money is great. Grab a coffee from the same place every day? Why shouldn’t you get a free one for being a loyal customer?! But should businesses be changing the way loyalty rewards are offered to their customers? Cards take up space and are easily misplaced, with the evolution of smart phones, surely digital is the next obvious step…

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16 Mar, 2017 | Dwayne Slootmans

Making a start in digital – a brief career guide

Young people have a huge advantage when it comes to digital – as natives who have grown up with the internet, wifi and smart phones, they live and breathe mobile communications. But being properly equipped to get a job in digital doesn’t always come so naturally. What skills do you need to work in a digital agency, and how can you go about preparing for a career in this rapidly evolving industry?

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9 Mar, 2017 | Toby Pestridge

How the rise of digital technology could shape education

The UK Government recently implemented a policy focussed on preparing the British workforce for the digital age, following on from a previous report in 2015. Coding has already been introduced to the national curriculum as a mandatory subject, and there’s been a widespread move from chalkboards to technology including tablets, virtual learning environments and video game apps. We’ve been considering what other educational changes may occur over the next few decades…

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1 Mar, 2017 | Kirsty Lee