August is a big deal for Bournemouth. Not only is it a leading UK holiday destination, it’s also home to the largest air festival in the whole of Europe. Bournemouth Air Festival has become an internationally recognised event since it started in 2008. This year marks the tenth Bournemouth Air Festival, which in itself, is amazing. It’s been even more amazing for us at Createful, as we’ve had the privilege of developing the brand new website!
Phew! The last couple of weeks in the Createful studio have been mad PACKED. It’s an exciting time for us in the office, made even better by the fact we can share it with the interns we invite to join the Createful world. For the past two weeks, we’ve had fifteen (yes, fifteen) year-old Olivia with us. With an interest in social media and marketing, she was keen to get stuck in. Christina caught up with Olivia on her last day in the office, to find out what she had to say about her Createful experience. Read more
As a millennial and ‘digital native’, the idea of purposely going without my digital devices, also known as a ‘digital detox’, is daunting. I grew up in a world of endless hashtagging, drones and digital at my fingertips. Who wouldn’t want to live in a world where BuzzFeed quizzes can tell you what type of Disney mermaid you are, based on your favourite ice cream? Read more
For those of us in the knowledge profession, who, to oversimplify, are paid to produce or analyse ideas and information, a critical success factor is our ability to apply our brain’s maximum potential. Yet, in the bustling modern work environment a dangerous predator lurks: distraction.
After the fog of January exams clears, university feels more positive. Spring is on the way, tickets for the infamous Summer Ball are released, and students begin planning their three months of summer. Everyone, that is, apart from the final year students. After we’ve submitted those ten thousand dreaded words and recovered from our caffeine and pizza diet, what’s next?
The subject of gamification in the app world has been well documented over recent years – the process of rewarding users for their actions and incentivising repeated use of a product or service. Our Creative Director Toby takes a closer look at how design elements can be used to reward, entertain and retain.
Being rewarded for spending money is great. Grab a coffee from the same place every day? Why shouldn’t you get a free one for being a loyal customer?! But should businesses be changing the way loyalty rewards are offered to their customers? Cards take up space and are easily misplaced, with the evolution of smart phones, surely digital is the next obvious step…