Computer says… “let me ask a human”

Penned by on 7 Sep, 2018

Imagine you’re sitting in a hospital waiting room. You’ve been scanned for pain in your ankle that has been bothering you for some time. The scan was managed by a nurse who was quickly and easily able to use the CT machine to focus on the area of pain as identified on your referral from your GP. So far, so normal – right?

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Sustainability for your audience

Penned by on 7 Sep, 2018

If GDPR (sorry for bringing this up so early) has done nothing else for you or your customers and supporters, it has at least raised awareness of just how much we are bombarded with content, or indeed just how many email addresses are on databases that never, ever, respond to any marketing email.

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Cut the card, get the app: loyalty reward schemes

Penned by on 16 Mar, 2017

Being rewarded for spending money is great. Grab a coffee from the same place every day? Why shouldn’t you get a free one for being a loyal customer?! But should businesses be changing the way loyalty rewards are offered to their customers? Cards take up space and are easily misplaced, with the evolution of smart phones, surely digital is the next obvious step…

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How the rise of digital technology could shape education

Penned by on 1 Mar, 2017

The UK Government recently implemented a policy focussed on preparing the British workforce for the digital age, following on from a previous report in 2015. Coding has already been introduced to the national curriculum as a mandatory subject, and there’s been a widespread move from chalkboards to technology including tablets, virtual learning environments and video game apps. We’ve been considering what other educational changes may occur over the next few decades…

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Cheat sheets: clearing your cache and removing cookies

Penned by on 23 Feb, 2017

The most likely reason for you to clear your cache; is to view new changes on a web page. Say an agency is updating your company’s new website; they tell you something has been changed, but it looks exactly the same! Sound familiar? There are probably two reasons: something has gone wrong, or you haven’t cleared your cache so your browser is remembering the old version.

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From West Beach to Venice Beach – Createful heading to Silicon Beach Fest, LA

Penned by on 8 Jul, 2015

Createful’s Managing Director Kriss Bennett is currently busy packing his suitcases for an exciting trip to Santa Monica next week as part of the Silicon Beach Fest tech conference, taking place from the 24th to the 27th of June. As part of delegation of around 20 local digital representatives, and in conjunction with our own Silicon Beach conference, Kriss will be taking part in a Q&A panel discussing mobile apps titled – “Apps for good, for profit or for both”.

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From the A-Team to Mission Impossible – the Evolution of the Creative Agency

Penned by on 23 Jul, 2015

“In 1972, a crack commando unit was sent to prison by a military court for a crime they didn’t commit.” Say these words to just about anyone aged between 30-50 and they’ll know exactly what, or who, you’re talking about. It is of course the opening monologue to the legendary TV hit series The A-Team, which ruled the airwaves throughout the mid/late 80s and set the scene for a billion playground disputes over who was going to be ‘Face’.

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