"Having decided to update our brand website with a fresh look, we knew that we wanted a responsive platform that still maintained a clean and cool style. Once we met with the Createful team we knew that they had the right expertise and understanding of our brand to deliver the project. Presented on time and on budget, Animal now has a website to be proud of again on all devices."
Steve Lucas
Marketing Communications Manager, Animal

A globally recognised action sports lifestyle brand, Animal boasts an impressive roster of Team Riders across a range of action sports disciplines, and more than 40 shops around the UK. It was therefore a great privilege to be selected by the Poole-based company to pitch for the development project of building their new brand website, and even better to win the job! Animal have a fantastic in-house design team, who worked hard to put together a stunning series of style layouts for their new site.

Animal approached us with the brief of making their design dreams come true, and we set about developing a plan to make their new site a case study of excellence.

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A key part of the project was to make the site design fully responsive for a range of devices, but as the Animal team had gone to the trouble of providing additional screens to show how each section should look when certain breakpoints were reached really helped – a very helpful client! We leveraged Zurb’s latest incarnation of the Foundation framework, which enables a great deal of flexibility when it comes to developing a sturdy, reliable website.

A few areas of the site needed some custom code, including the shop search functionality, and the ‘Where to Buy’ section, which gives pinpoint map locations based on either your geographical location, or a postcode/town search. We’re really happy with how the site turned out, but more importantly – so are the team at Animal!

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