Two-thirds of tropical deforestation has been driven by agricultural commodity production (cattle, palm oil, soya and timber products) over the last decade. This creates reputational, regulatory, market and operational risk for companies exposed to these commodities along complex supply chains.
Global Canopy, in partnership with WWF and sustainability nonprofit Ceres, had a vision for a platform that would provide financial institutions with a suite of powerful, user-friendly tools to understand soft-commodity risk exposure and benchmark their policies against peers.
We developed a great partnership with the team at Createful over the SCRIPT project and their dedication is evident in all aspects of the tool. We really appreciated their technical prowess and creative approach to bringing the new platform to life.
Tropical forest think-tank Global Canopy approached Createful with a wealth of research data and a complex challenge: design and build a cutting-edge, user-friendly platform to enable financial institutions to mitigate deforestation risk in their investment and lending portfolios.
Targeted at banks, asset managers/owners and research agencies, the platform needed to provide users with the ability to answer questions such as:
The project challenged both technically and creatively how to interrogate, cross-reference and visualise large amounts of open-source data, across multiple commodities, geographies and sectors, whilst maintaining a usable experience.
Working closely with Global Canopy’s Senior Sustainable Finance Associate, we plotted the project’s vision, insight and KPIs. After capturing all requirements in a combination of user stories and whiteboard sketches, we mapped out the project’s core user journeys, layouts, inputs and outputs. This gave us a solid foundation to address the platform’s core value proposition as well as the need for users to customise their experience by inputting and adjusting their own policies. Other key objectives to address were the challenge of how to visualise detailed policy information in a user-friendly manner and the development of an engaging brand that would inspire action across the financial sector.
Leveraging Global Canopy’s strong relationships with financial institutions proved invaluable in enabling us to test our assumptions and gather feedback. We were able to quickly capture and discuss ideas, and progress them to rapid digital prototypes. These formed the basis for our interactive demonstration of the tool to enable financial institutions to interact with our designs from an early stage in the project. Gaining many actionable insights we were able to quickly implement them and produce a refined design that the client could be confident would resonate with their target audiences.
Having been implemented and well-utilised in the financial services sector, the SCRIPT platform successfully takes a rich, complex base of knowledge and makes it accessible via a set of intuitive tools. This allows the user base to identify and mitigate risks, generate customised reports and mobilise organisational change. Our brand presents SCRIPT as a fresh, relevant platform, and our suite of brand assets, including event banners, marcomms collateral and email templates, provided the client with the means to drive financial institution engagement.
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