Going global with bank sustainability
In 2018, WWF Singapore appointed Createful to design and build “SUSBA” (SUStainable Banking Assessment), a comprehensive data visualisation platform presenting the results of their sustainable banking assessments.
In 2020, we teamed up with WWF once again to deliver a suite of enhancements to the platform.
SUSBA provides insights into how well banks are performing against a wealth of indicators of sustainable banking. In particular, it shows progress made by those banks compared to the previous year, with improvement shown in green, and regression in red. Users can drill down into the specific criteria underlying those scores, which are scored by WWF’s team by analysing banks’ publicly available reports.
The heart of the 2020 enhancements project was to transform SUSBA to become truly global, enabling WWF administrators to increase the scope of sustainability assessments by adding new countries and regions for users to compare. We also set out to add a variety of UX and aesthetic improvements in response to user feedback.
In addition to increased countries and regions, new assessment frameworks (question sets), including Principles for Responsible Banking and Sectors & Issues was introduced, providing a new lens through which to view the state of sustainable banking.
We introduced a new region landing page, that as well as highlighting environmental and social threats brought about by unsustainable soft commodity production and large infrastructure projects, provides a focal point for region-specific environmental commitments from each country.
The shocking impact facts & figures help argue the case for banks to take action to improve sustainability policy and compliance, and sets the stage for the data provided in the assessments.
A number of user experience enhancements were also implemented in response to user feedback, Including mobile performance and user interface improvements, and we also applied a fresh new look and feel to the website’ homepage.
With the team at WWF based in Singapore, Createful’s team (based in Bournemouth) conducted the entire project remotely, holding regular virtual meetings to share ideas and updates on the design and build process.
This was an exciting project for us, having helped craft SUSBA’s initial digital incarnation, it was fantastic to be involved in its first major evolution. We hope very much to continue to collaborate with WWF to build on SUSBA’s success into the future.
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