“You have to risk things, to end up with greater things”. This quote, made by tech and marketing expert Tamara Sword, perfectly sums up the vibes of the ‘She Who Dares Wins’ event in Bournemouth on Thursday 15th October. Michelle and I swapped the office for an afternoon full of inspiration (and some sweet treats too).

‘She Who Dares Wins’ is an event run to celebrate the success of women in business, particularly in the digital and marketing industries. It aims to inspire others to take chances, follow their instincts and not be afraid of voicing their opinions in this highly male-driven world. Organised by Matt Desmier, this was the event’s fourth Bournemouth appearance. Where better to hold the event than the UK’s fastest-growing digital hub? Full of tea and cake after a great networking session, it was time to be seated. It was clear from the buzz that this was a highly anticipated event.

Several speakers formed the panel, each of whom shared tales of their journey to business success, sometimes dipping into the struggles they faced as females breaking into the business world. Much of what they said is easy to relate to; the early difficulties of deciding what it is you want to do, the challenging process of tackling self-doubt, and the rewarding outcomes of overcoming those fears. Speakers included Tamara Sword, founder of Cambridge-based tech and marketing consultancy TRM&C Ltd, and Melissa Jun Rowley, CEO & Founder of Humanise, a curated site of mobile apps which aim to help global issues, including climate change, education and the development of technology skills for employment. Their journeys were remarkable, each giving details of how their career had developed and often changed direction over the years.

Other members of the panel included Tara Flynn, MD of RatioLiz Willingham, MD of Liz Lean PRNikki Maidment, Founder of Digital Rocks, and Emma Dew, Head of Marketing at Farrow & Ball. One thing they all agreed on, was that the numerous mistakes in their career development had not discouraged them. If anything, they were a learning curve that armed them with the drive to plan, strategise, and improve their business minds even further.

It’s safe to say that every single member of the audience left the event feeling inspired and motivated to make the most of career opportunities, treating each one as a challenge and a reward. One of the highlights was learning just how important the skill of negotiation is, and that many women in employment are afraid to negotiate, for fear of being labeled as rude or ungrateful. It was an event full of motivational messages, but if there’s one which stood out for me, it was two simple words. Speak up. Business risks are there to be taken, and challenges arise to face up to. It was an event I would definitely love to return to in the future, and one which I will remember during the course of my future career.

[inlinetweet prefix=”” tweeter=”” suffix=””]Speak up – challenges in business are there to be faced, head-on.[/inlinetweet]

For more information on the ‘She Says’ organisation, you can find more information on Twitter, at @shesaysuk, or visit weareshesays.com.