Social Media: The ultimate platform for mediated communication

Penned by on 26 Oct, 2016

Facebook has approximately 1.71 billion active profiles. We are often using the site to share what we did on the weekend, what we like watching on Netflix and to moan about what really grinds our gears. We are used to sharing our lives online. But is social media a platform that portrays our lives & identities or an idealistic version of them?

Read more

#Rio2016 and the race to hashtag ownership

Penned by on 3 Aug, 2016

“Preposterous!” “Ridiculous!” “Outrageous!” These are just some of the words ending in “ous” that have been shouted about the Createful offices this afternoon, after hearing the news that the US Olympic Committee is clamping down on the use of the “#Rio2016” hashtag on Twitter. But delving into the murky world of IP, trademarks and legal cases uncovers more questions than answers…

Read more